Afuri

When Afuri announced its soft opening at the Costa Mesa plaza known for Blue Bowl, Capital Noodle Bar, Izakaya Hachi, Uncle Tetsu’s Japanese Cheesecake, and Wanderlust Creamery, some people were surprised to learn that the space’s prior tenant Hakata Ikkousha Ramen had closed. But the result is a net gain: As the latest in a long string of Japanese businesses that have set up shop here, Afuri’s first Orange County outlet joins over 30 prior locations – two-thirds in Japan, one-third in Hong Kong, the U.S., and Canada – in offering a somewhat unique take on ramen alongside gyoza, sushi, Japanese small plates, drinks, and desserts.

Known in some cities as Afuri Ramen and Dumpling (and in Portland, Oregon as Afuri Izakaya), Afuri has a somewhat confusing backstory. In 2001, its predecessor Zund-Bar opened in Kanagawa, Japan near Mount Oyama – also known as Mount Afuri. Pure water taken from the base of the mountain for use in ramen inspired the 2003-vintage Afuri name as new locations opened in Tokyo, then spread outside the country. While Zund-Bar remains open, and a fountainhead for the rest of the chain, individual Afuri locations vary somewhat in menus, generally with ramen and small plates at the core, sometimes with dumplings and/or sushi as well.

In practice, Afuri’s chicken stock-based broth is deliberately thinner than many of the fatty pork ramen stocks out there, atypically combining a splash of yuzu citrus with more common salt or soy tare, thin noodles, and a handful of common ingredients. Japanese locations allow guests to choose the amount of chi-yu, or chicken oil, they prefer to thicken and flavor the broth; U.S. locations stick with a lighter (“classic”) balance. Additional pork-based ramen, yuzu-less chicken ramen, and vegan spicy miso with cashew and sunflower seed ramens are also available, as are two tsukemen dipping noodle versions; thicker noodles are used in some of these recipes. Most of the bowls are $19.50 to $23.

Worth a note: Afuri’s beverage menu is surprisingly significant – two pages of a five-page menu card – and includes cocktails, wine and champagne options, sakes, beers, and non-alcoholic drinks. Frozen Afuri yuzu lager, made in-house, is available for $10.50 a glass, and a handful of mostly citrus-themed cocktails can be had for $13 to $16. There are perhaps half as many drink choices at the Costa Mesa location as at Afuri’s LA restaurants, but they still represent a substantial fraction of the menu, and the bar takes up a major part of the new dining room.

To get a sense of how yuzu differentiates Afuri’s ramen, we sampled the Yuzu Ratan ($20), a spicy soy/shoyu and chicken broth version with one slice of chashu, a half-egg, one piece of nori, bamboo shoots, greens, and a fist-sized ball of thin ramen noodles. We nearly loved the broth, which managed to combine mild spiciness, deep soy and chicken flavors without a ton of oil or fat – there was no guilt in slurping up most of the soup after enjoying the other ingredients. That said, Afuri’s use of yuzu was mostly obscured by the other flavors, manifesting mostly as a light but pleasant enough background sourness. The noodles arrived just a touch softer than al dente (without customization options) and tasty, though not remarkable in any way, and the bowl’s small size left us with plenty of room for other dishes. Additional thin noodles can be added for $4, with thick ones at $5, and you’ll likely need to do so to fill up on ramen here. Afuri’s value proposition just isn’t as strong as, say, Kin Craft Ramen’s.