
Ubenabon
Compelling ube and pandan cinnamon rolls with bright frostings, available at night markets
Cinnabon may not be single-handedly responsible for obesity in the United States, but the chain’s famously delicious cinnamon rolls contain around 900 calories worth of bread, sugar, and fat – around half of a person’s total recommended daily intake, assuming you eat just one. So when we came across the amusingly named Ubenabon at the 626 Night Market, health concerns were the only reason we didn’t order five or six of their cinnamon rolls at once: Their ube- and pandan-topped cinnamon rolls make Cinnabon’s look tame by comparison.
Most of the Ubenabon rolls combine cinnamon and ube within the roll itself, for a square-ish purple and dark brown/black block of sweet bread that’s fine on its own; there’s also a green and brown pandan roll in the collection. The excitement comes from the frostings, which include even brighter green pandan and purple ube versions, as well as cream that accompanies cheese, Oreo, cookie butter, and red velvet toppings. An Ube Overload version includes an ube roll, ube frosting, an a scoop of ube on top, really maxing out the potential of this concept.
When we visited, two things kept us from being totally thrilled: First, the rolls were very cool to look at, but not as intensely flavored as we’d prefer, arguably a miss when you consider what type of calories you’re consuming with a dessert like this. (That said, ube and pandan aren’t the strongest flavors to begin with.) Second, Ubenabon delivered the rolls, toppings, and sauces separately rather than pre-assembling them, which we thought was really inconvenient when walking around and managing multiple items purchased at the Night Market. Either of these issues may have changed since our visit, and we hope they have.
Ubenabon (despite its Fullerton address) doesn’t actually appear to operate a store at this point – a surprise given how distinctive these rolls are. If you’re an ube or pandan fan, we recommend you seek Ubenabon out at 626 Night Market and give these a unique treats a try, calories be damned.
Stats
Price: $$
Service: Counter
Open Since: 2022
Addresses
3519 W Commonwealth Ave.
Unit M
Fullerton, CA 92833
818.491.8306
Instagram: @ubenabon